Celebrate the super specialist


February 25, 2011

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On Monday, we discussed the next generation of nimbyism. Today – in the spirit of fairness, we’re investigating its nemesis. And it comes in the form of what we’ve termed, the super specialist.

What are we talking about? We’re talking about the rise and rise of a myriad of specialist support businesses that are popping up all over the continent to solve a whole host of niche problems and challenges.

Now some of these businesses of course, are established institutions in their own right, with an international customer footprint and an arm full of major deals and contract wins. Others meanwhile, are start-ups (usually on to five person teams) that are trying their luck in a rapidly evolving marketplace.

Whatever the case, it’s interesting to note that in 9 times out of 10, the business model remains the same. Namely, the evolution of a single product or service that brings effectively migrates wider engineering knowledge and expertise into the wind energy markets. The key question of course, is what happens twelve to twenty four months down the line, when the super specialists expand?

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