WIND

Technologists – less techno babble please!

ADAM BARBER

March 11, 2011

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For any growing business, margins matter. Even more so for organisations that are working in a rapidly maturing market. Like European wind energy, for example…

Perhaps then, this goes some way to explain the increasing interest that large-scale technology businesses are starting to take within the sector. Indeed, one only has to look through the exhibitor list at next week’s EWEA to see the increasing dominance that they’re starting to have on the market.

But does the market really understand the true potential that these technology partnerships can offer? And are these technologists really selling themselves in the most effective manner?

In short, can, the whizz kids can build some awesome stuff but can they solve a commercial problem and demonstrate its true worth?

Well if the latest thinking from GL Garrad Hassan is anything to go by, then yes. I think they can. These guys have just cooked up some statistics that suggest that a more joined up approach to managing data and wind farm portfolios, could net the global wind industry an extra €0.5 billion per year. That’s a global output improvement of 2%.

Impressive figures for sure. So Technologists, here’s a tip – let’s have less of the techno babble please and let’s have more of this quantifiable stuff that solves that tricky issue of margins.

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