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What exactly does it take to become an energy industry influencer? October 27, 2021

Not everyone can be Elon Musk, even if they wanted to. But if you are looking for ways to improve your profile in the energy industry then there is probably a lot you can do.


How do you network when nobody’s running physical events? October 4, 2021

COVID-19 has dampened the appetite for physical conferences and events. But there are still plenty of ways you can network in a digital way.


The number psychology that will get your proposal past the post September 16, 2021

There’s much more to numbers than meets the eye. So, if you don’t want your figures to fall flat, brush up on the latest in number psychology.


After years of greenwash, how can oil and gas firms sound sincere? July 7, 2021

Looking for some responsible-sounding corporate giants to lead the energy transition and get us to net-zero carbon emissions before we all bake to death?


Types of Media Interview July 6, 2021

There are three main modes of engagement with the media that PR teams will tend to use: press releases, written articles, and interviews. Here we focus on interviews, examining the characteristics of various interview types.


8 Essential Steps for Communicating Your Rebrand July 2, 2021

A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.


How to Deal With Difficult Media Interview Situations June 28, 2021

Even those who have done their homework are not immune to the occasional hiccup during an interview.


7 Common Mistakes When Giving a Media Interview June 3, 2021

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Presidents to CEO’s, has messed up on air.


What’s in a Name? How to Communicate a Company Rebrand April 7, 2021

In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.