Amplifying voice and authority in a crowded renewables market

While UL was seeing consistent sales, its communications remained too focused on the bottom of the funnel – leads already in play – leaving a visibility gap where brand awareness and thought leadership should have been.

The need was urgent. UL’s advisory services in clean energy were growing rapidly, but the space was noisy. Standing out would require sharper messaging, stronger content, and a consistent media presence across global markets.

Tamarindo stepped in with a fully integrated communications campaign. The first step was strategic alignment – messaging workshops with UL’s senior leaders clarified value propositions, buyer personas, and market positioning. This work became the underpinning blueprint for all communications going forward.

Next came content. Tamarindo delivered a steady stream of thought leadership, technical articles, and market commentary, positioning UL as a trusted voice on everything from offshore wind to solar due diligence. This wasn’t about broadcasting – it was about influence.

To amplify that influence, Tamarindo built a proactive press office function, securing high-quality media coverage, identifying speaking opportunities, and keeping UL’s voice present at key industry moments.

The results? UL rebalanced its sales funnel, driving greater awareness at the top, expanding visibility in strategic markets, and building a scalable PR engine ready for the future.

By blending deep sector knowledge with a commercially driven strategy, Tamarindo helped UL not just talk the talk – but lead the conversation.