Comprehensive thought leadership event series for global risk managers

Tamarindo used Gcube’s data to create a series of bespoke customer reports, each looking at a high-profile point of failure at renewable energy projects – from wind turbine blades and gearboxes to solar arrays and transformers. Each of these reports was drafted by Tamarindo, drawing on wider industry perspectives where necessary, and designed into easy-to-digest repositories of information and advice on avoiding costly equipment failures.

Having generated the content and design, Tamarindo then worked with Gcube’s own customer relationship management (CRM) database to create a list of 25 key senior individuals to mail a hard copy of the report to, in advance of using the content digitally.

Once the mailout campaign had been completed, the supporting Tamarindo press office publicly launched each report to the media, driving enquiries to a bespoke digital download page in order to be able to capture and measure wider interest.

As a direct result of the campaign, Gcube went on to secure 4 key meetings with new prospects, and 6 meetings with existing clients who were considering transferring their business.

Cumulatively, throughout the campaign, the reports generated over 900 download requests, from renewable energy firms constructing projects in both existing and new markets. While not immediately tied into new business, these download requests were tracked against Gcube’s CRM, adding new contacts to their wider contact database.

More widely, the campaign significantly increased the brand awareness of the business in the insurance and renewable energy markets, resulting in over 40 pieces of separate coverage, and securing interviews with national and trade title journalists covering energy and insurance, respectively.

Fraser McLachlan, Gcube Chairman, commented: “Tamarindo came to Gcube with an innovative and commercially-oriented proposal that wasn’t just an exercise in brand building, but rather sought to address a business development challenge.”

“The success of the campaign has enabled us to not only retain existing business, but also open conversations with senior level decision makers at new prospects.”

“Working with Tamarindo throughout the campaign was a clear and simple process – and owing to the success of the campaign we have retained a longer term relationship.”