Tamarindo crafted a campaign that sought to educate the public and target customers on the consequences of existing wildfire detection times, raise the awareness and credibility of Dryad’s technology, fuel investment and position key business spokespeople as thought-leaders in wildfire management.
We kicked off the campaign with two ‘quick-fire’ press releases. The first to announce Dryad’s Series A Funding and the second, a product release, communicating the critical need for ‘ultra-early’ wildfire detection. These releases garnered significant exposure for the business with nearly 50 pieces of coverage across tech, investor, business, market analysis, environmental and start-up focussed media outlets and podcasts, culminating in coverage on CNN’s website and a broadcast interview on ‘Business Live with Ian King’ on Sky News in the first 90 days.
To commercially capitalise on this escalating brand awareness, we crafted a thought-leadership report ‘What lies beneath: the hidden truth about wildfires’ which was launched on Dryad’s website, to media via a press release and through social media content. The report resulted in an 88% increase in website traffic, 279 downloads, and 26 qualified leads for the business and further media coverage, including an interview on Forbes.com. This thought-leadership position was developed further through media hijacking on key talking points including the volume of carbon emissions wildfires emit and how it is miscalculated, under- reported and missing from the COP agenda.
To drive credibility, we leveraged the business’ partnership with Vodafone in Spain, another announcement that generated significant media pick- up including by BBC’s Global News Podcast, and multiple invitations to submit contributed articles to influential trade media. This was followed by the announcement of additional funding for Dryad from one of the world’s largest corporate social impact funds.
The results of the campaign continue with media pitching and news hijacking securing coverage in The Wall Street Journal and The Washington Post, interviews with Fortune, The Daily Telegraph and WIRED, and filming scheduled for BBC Click, Sky News and Fortune at pilot locations across Europe.
“Tamarindo has played a significant role in raising our brand’s visibility and enhancing our public image, and we are genuinely appreciative of the collaboration and effort invested by each team member. The PR campaign has secured us multiple high-tier media results and broadcast exposure, on top of trade and sector- specific press, and this activity has generated inbound leads for the business.”
Do you need to raise awareness for your technology and win public support to drive uptake? We can help you.
Please get in touch via the form here.