Bringing a new brand to life

With the European offshore wind market expanding at a substantial pace, Seacat Services had to develop its brand and reputation swiftly to capitalise on the market’s growth phase.

Following its launch of the first vessel in May 2012, Seacat Services positioned itself as a provider of quality, premium vessels, with a premium service, to the market. In order for this to be communicated effectively, key elements such as unique vessel attributes that enabled the business to operate above its competition had to become the mainstay of Seacat Services’ company messaging.

Whilst the business was investing in its fleet, personnel and operations, the management team needed to drive the brand’s growth in an efficient manner.

Tamarindo began by working directly with Seacat Services’ senior management team to create a set of messages that reflected the firm’s founding ethos, its unique qualities, and market understanding right from the beginning.

The agency then focused on generating content through which to deliver these messages – ranging from press releases, placed bylines, media comment opportunities all the way through to speaker opportunities for the Seacat team.

Building on this enabled Tamarindo to create a genuine campaign momentum, ensuring that the business became a first point of call for industry comment.

This focus split – between strategic thinking and ongoing delivery, has ensured that, over the past 5 years, Seacat Services has been profiled in the BBC, The Financial Times and a multitude of renewable energy and maritime trade press titles.

Seacat Services is now arguably the leading brand in high quality offshore energy support vessels. The business has a substantial market awareness and industry presence, to the extent that it enjoys inbound, proactive charter enquiries.